Digital asset marketplace Bakkt has partnered with tech giant Google to expand the usability of cryptocurrency. Thus, users will soon be able to add their Bakkt Visa Debit Card directly into Google Pay. According to the press release, users can soon spend Bakkt Card crypto funds directly from Google Pay. This comes after Bakkt released its Visa Debit Card earlier this year, and now customers will be able to make transactions via digital assets wherever Google Pay is accepted.
Bakkt will use Google Cloud as its preferred cloud provider to market its services.
Bakkt revealed that it would be using Google Cloud as its preferred cloud provider to market its services to leading US retailers and merchants. What’s more, Bakkt will take advantage of the cloud’s tools to implement new analytics, AI, and machine learning tools onto its platform. Bakkt consumers can take advantage of these analytics as a loyalty redemption option. At the same time, company partners can use them to identify important consumer behavior patterns.
“A partnership with Google could undoubtedly scale to meet the needs of millions of users.”
Bakkt CEO Gavin Michael sees the recent partnership as representative of his company’s success. He stated, “This partnership is a testament to Bakkt’s strong position in the digital asset marketplace, to empower consumers to enjoy their digital assets in a real-time, secure, reliable manner. Additionally, partnering with Google Cloud will enable us to continue to build a best-in-class, innovative platform that can undoubtedly scale to meet the needs of millions of users.” The recent partnership is just one of Bakkt’s many attempts to expand cryptocurrency use-cases in the US. Earlier, the company partnered with Quiznos to launch a Bitcoin payment pilot at select Quiznos stores in Denver.