Spain’s top soccer league LaLiga has signed an exclusive partnership deal with French blockchain fantasy soccer game startup Sorare to issue non-fungible tokens (NFTs) for all of its players. The partnership covers players from both LaLiga Santander (premier division) and LaLiga Smartbank (second division). It will enable collectors and fans to compete head-to-head with teams of five in a number of different fantasy soccer tournaments.
— Sorare (@SorareHQ) September 9, 2021
LaLiga clubs will receive royalties from the NFT sales.
LaLiga clubs will receive royalties from the NFT sales, and Sorare has paid the league a minimum guarantee to ensure the exclusivity of the deal. In a press release, Javier Tebas, the president of LaLiga, said, “This partnership with Sorare, the most exciting sports NFT project today, enables us to reach new audiences globally and gives existing fans additional ways they can get involved with the players and the clubs they love.” LaLiga is not the first soccer club to collaborate with Sorare.
The company has already been licensed to produce NFTs by most of the top 100 soccer clubs.
The company has already been licensed to produce NFTs by most of the top 100 soccer clubs in the world, including Juventus, AC Milan, Liverpool FC, Paris Saint-Germain FC, Real Madrid, and every Major League Soccer player is an NFT (but not the MLS clubs themselves). Sorare is just one of the many ways in which the soccer industry is capitalizing on the nascent promise of NFTs—cryptographically unique tokens that can be used to represent digital content such as artwork or collectibles. In the U.S., Major League Soccer has opted for NFT art pieces rather than representing players as NFTs, while Ukrainian Premier League team Dynamo Kyiv has launched NFT match tickets on the crypto exchange Binance’s marketplace.